Arif Zainudin, Contemporary Design with a Touch of Indonesia

OCIC 2019 winners have their very unique background. One of them is Arif Zainudin from Surakarta, Central Java. Initially, he did not invite his fellow designers to join a workshop so that his work could qualify for OCIC.

“When OCIC was opened, HDMI Solo held a workshop and invited HDMI member 30 to 40 participants took part in a workshop at one of the co-working spaces in Solo. If the place fits, the participants could have increased to 60 people, “Arif said.

The workshop provides some tips so that the designs could pass the format delivery technique. For two days, participants were enthusiastic to submit their respective designs to OCIC.

“I have a few tips for winning a competition, in the design we create, we usually have to combine the latest design trends,” said Arif, who is a veteran in participating in competitions.

By combining the current international design trends mixed with local designs, it will attract the attention of the curator. For example, from the techniques of making a product to the materials up to the final produced products, introducing Indonesian unique design concepts become a big challenge for designers to mix the two.

“For me to become a winner of OCIC 2019, I think that is also a coincident,” he said. His design known as “Tongkonan” combines the unique techniques of the Toraja house materials attracted the curator to pick his design from the top 10 enteries up to the next big 5 enteries.

In his daily activities, Arif is the owner of a start up in the field of design with his firm known as Arz Studio in Solo. Arif is an interior designer born in Gresik, East Java, he completed his education in 2010 at the Faculty of Interior Design, Surakarta Institute of Indonesian Art.

Since his college days, he has been a freelancer on several projects. Fortunately, his client supported him until he graduated. “When it comes to design style, outside of the client’s design request, my design style is content designer. I always try to have a touch of local element in the materials, forms, or processes in each of my work, “explained Arif.

As a start-up, he understands the challenges of local Indonesian designers to penetrate the global market. Even to find a factory that is able to produce the designs of the designers was not easy.

“Therefore, as soon as I heard about the activities and commitments of Abbasource, I felt really excited about the possibilities. My first impression was that Abbbasource is a place that accommodates designers and the respective commercial markets.  This was truly exciting and something that I haven’t found so far, “he said.

Though HDMI was once planned to be a conduit to bring together designers, factories, and markets.  However, the idea was not yet realized because one of its founders passed away. Coincidently, Arif found Abbasource and he hopes that the goal formulated by Abbasource can be realized.

“I hope one day, Abbasource can hold a roadshow, especially for designers in the Solo area, specifically about copy right protections,” hoped Arif.

Designers often do not have a good bargaining position. Not just a matter of plagiarism of works, copyright is also related to contracts with clients. It often happens when a designer is asked to design and his work is completed, the company in question choose not continue or there is no news about the designs that have been proposed.

If there is a mediator like Abbasource who can protect the respective designers’ works, Arif will be very supportive and will also take the time to assist Abbasource to achieve its goal. Therefore, Abbasource is very important to be a bridge between designers and the commercial market.

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