Open Call Indonesia Creation (OCIC) 2019 Winner Profile

OCIC 2019 Winners’ Profiles

The Open Call Indonesia Creation (OCIC) 2019 has finally reached the final stages of the curation. Abbasource in collaboration with Indonesia Furniture Designer Association (HDMI) selected five best products to be displayed in most prestigious furniture exhibition Salone del Mobile, Milan Italy. The followings are the five selected designers.

Arif Zainudin

A 28 years old guy, commonly known as Arif Zainudin, labelled himself as Designpreneur. He actively participates in various design furniture competitions in Indonesia.

In the process of making a design, Arif has a four pillar approach that he actively uses. The first pillar is to formulate the idea or the concept. Secondly, he researches with a deep comprehension and to get a reference that is close to the initial concept. Subsequently, he makes an illustration in a form of a sketch to conceptualise the idea.  Finally, the last pillar is to prepare the presentation and this includes all the aspects from the material, visual, texture, technique, color, volume until the final production of the actual product.

Speaking about the furniture industry in Indonesia, Arif thinks that Indonesia has progress well over the years. Some manufacturers have use the latest and newest technology — however, the collaboration between industry players, government, and designer are lagging behind as comparted to other nations.

“In other words, the designer has to step up to do something extraordinarily. Starting from within their own small environment and by working with their respective younger colleagues in the pursuit to share ideas, experiences, and others. In doing this, the younger designers could have the same vision and be inspired to work towards being world class.”

Emil Miladi Muhammad

Emil Miladi Muhammad was a finalist of CASA Design Challenge 2018 for “Furniture Category” and the year before he was a semifinalist of CASA Design Challenge 2017 in the “Lighting Category.”

Miladi’s inspiration to create the design of a product is acttually from recalling back memories he had when he visits and observes a specific place. Next, he puts the idea into a mood board to become the concept design which is then, transforms into shape, construction system, and the actual material. After the design is ready, it then goes into the production process. Miladi is extremely detailed as he will observe each steps of the production process until the final result of the actual product is fully assembled.

The current state of the Indonesia furniture industry in Miladi’s opinion is that the creative industry players are maximising their potential with talents and ideas that are moving towards that right direction.  From this important progress, he hopes the next step would be that the Indonesian furniture industry can be well known and trusted by the global market as a centre for global furniture production.

Muhammad Alfatha Kurniadi

Muhammad Alfatha Kurniadi has collected awards (design and art), both domestic and international. In 2018 he was the winner of the Asian Digital Art Award in Fukuoka, Japan, for Interactive art.

As a professional designer, Alfath admits that he obtains ideas from multiple platforms. But overall, there is a two pillar method that has been significant in influencing his designs.  The first is known as a “Sketch Concept Bank.” In this step, Alfath compiles all the designs in a sketch form whenever he gets an idea. Also, based on his experience, the most effective method of formulating an idea is by extensive traveling. Most of his ideas were born from his travels around Indonesia.

In reviewing Indonesia Furniture Industry, Alfath articulates that there is a need for something new to happen especially through innovations in rattan production and the overall craftsmanships of the industry. He mentioned that it is important to have innovations such as the combination between craft and technology when developing a product.

“I have a big dream to create a platform to transform the process of the rattan industry. Nowadays, the home industry or the craftsmen are more dominant than a factory worker.  From this view, we can conclude as mentioned above the decreasing role of the manufacturing industry. Thus, this opens up the opportunity to make the craftsman more independent and relevant as their role in the rattan industy increases.”

Vincentius Aldi Masella

Vicentius Aldi Masella has a unique achivement – being placed second in 54th Seghizzi International Singing Competition in the Rennaissance Song Category in Gorizia, Italy.

The Furniture Industry today, in Vincent’s opinion is still lacking in terms of collaboration between the designer and the maker, the collaboration still not enough. So, there is still much plagiarism in Indonesia furniture products.  Furtheremore there is also the lack of variation in the raw materials used even though Indonesia has an abundant variety in the types of materials that can be used.

“I really hope that designers and makers could collaborate more because both are dependant on each other.  By collaborating, I am certain that they could come out with more innovative designs and products.  In addition, they could ultimately discover and develop new materials to be used in the furniture industry.  This would allow the Indonesian furniture industry to evolve over time and be able to compete on a global level.”


Zulyo Kumara Pratama Putra

Zulyo Kumara Pratama Putra has achieved Best of The Best CASA Design Challenge in 2017. He was also selected to be Short Interior Design, Istituto Marangoni Milano, Italy.

In the process of developing a design, Zulyo ensures that he incorporates the nuances and values ​​of traditional Indonesian culture. Among them, are creating something experimental and exploratory using necessary traditional materials, and then packaging in a contemporary style so that it will become relevant in today’s modern life.

“Currently, there are many challenges faced by Indonesia, including the furniture industry that is not very established yet.  There is a lack of pride for many Indonesians in wanting to use domestic furniture products. We need to create that sense of pride for our domestic market to use locally designed furniture ranges because Indonesia itself is a huge market. If we cannot create this demand domestically, we will only become a market for foreign brands that want to enter  into Indonesia.”

Zulyo thinks the basic principle to create this demand locally is to win the global competition especially in the design and innovation of furniture ranges. And to do that, it requires collaboration and synergy of all the players involved from the designer to maker to the people actually marketing the final products internationally.  Hopefully, all the components of furniture design synergize together and unite together to advance the potential of Indonesian furniture design, which in the end brings Indonesia to the world.  This should be our ultimate goal and intention.”

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