Millennial Potential in Creative Industries

Millennials, also known as Generation Y, are the demographic cohort following generation X and preceding generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996, is considered a Millenial. The term Millennials is usually considered to apply to individuals who reached adulthood around the turn of the 21st century.

Millennials have come of age during a time of technological change, globalization, and economic disruption. They are also the first generation of digital natives, and their affinity for technology helps them in almost every single aspect of life.

Speaking of characteristics, the millennial generation is known as an open mind, agile, loyal to values, passionate, quick learner, and digital-oriented. They also have three characters, such as connected, confident, and creative. Their creativity is visible in the work environment because it is part of their passion. Based on research, Millenials most likely work with the freedom to express their creativity, work with flexible time, and also work with the team.

Millenial’s creativity creates very potentially in creative industries nowadays. The term “creative industries” refers to a range of economic activities that are concerned with the generation and commercialization of creativity, ideas, knowledge, and information. The creative industries have the potential to regenerate economies and create jobs and wealth.

The term ‘creative industries’ describes businesses with creativity, for example, design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, computer games, and the performing arts.

The creative industries are growing and will continue to play an essential part in the future. In Indonesia itself, creative industries hold great potential. Based on data, the creative industry posted strong growth in 2017, contributing 990.4 trillion IDR to the country’s GDP. The sector has been consistently recording positive growth equating to 70 trillion IDR in the last three years, from 852 trillion IDR in 2015 to 922.58 trillion IDR in 2016, which accounted for 7.44% of Indonesia’s GDP.

In contrast to other sectors that are heavily dependent on the exploitation of natural resources, the power of the creative economy is more based on the superiority of human resources. Each economic era adopted its asset, and creative industries adopt a person’s intellectuality and creativity as its main assets, and the existence of the creative industries that became its embodiment.

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